During the early years of our chicha-corn business, it generated very good profit compared today. The reasons are: there were only few competitors those times and the prices of basic commodities and services were much lower. And so the business thrived.
Then as years passed, our chicha-corn business felt gradually the pressure of the whips of the increase of prices of our basic commodities and services. And more competitors are coming out in the market outlets.
These days, our chicha-corn business is suffering because of the very high prices of our main raw material, the white glutinous corn. And it is not only our chicha-corn firm that is affected but also the others in our region.
But then, life must go on... and so does the business. If there's a will, there's a way... We believe that there are still many ways for the industry to stay put.